Riding on the present…let’s explore what’s in the offering!

The digital marketing we knew yesterday is no longer relevant in its truest context. Time is changing; consumer preferences are changing and so is marketing, digital medium included! Indulging in back and forth link building, posting regular social feeds or publishing authority content have a different context today. Video is invading our lives, programmatic advertising is the talk of the day, artificial intelligence, VR and AR are redefining how we live. Each of these changes has their necessary implications on how digital marketing is done today and how it is expected to shape over time.In this quick 4-minute read we cover some aspects of digital marketing.

Content is going more conversational – natural speech phrasing

Google is focusing heavily on voice search. With this change, the shift of informational content is driven to a conversational search. Propelling the trends are Siri and Alexa who are taking human speech recognition and natural speech phrasing technologies to an improved level. It is expected that half of the search queries in the upcoming years will be based on voice. So, voice-based digital marketing will be in vogue.

Learning – The trend is a reminder that website owners need to focus on mobile-friendly websites.

Programmatic advertising is driving conversion

Programmatic advertising is changing how real-time businesses are done. It automates the process involved in generating high-conversion advertisements. Real-time bidding or auctions are a type of programmatic advertising in which the entire process of conversation to conversion is swift, secure and real. According to an eMarketer report, “By 2020, almost 90% of all mobile display ads will transact programmatically.”

Learning – Advertisers should embrace more target specific advertising methods driven by automated technologies to better converse and communicate with audiences.

Video marketing is here to evolve

It requires no introduction that video marketing is growing every day. With inexpensive mobile phones and cheap data tariffs, videos are getting a widespread boost across segments. Videos are the fastest growing content forms and are most consumed online. Videos generate interactivity.

Learning – Digital marketers need to separate a standalone budget for target-oriented video marketing efforts. If they need to reach out to audiences the way audiences want, video is the foremost way to go.

Other Top Trends of Digital Marketing to watch out in 2019 and beyond include the following:

• Influencer marketing will dominate
• Social messaging applications and chatbots are bringing revolutionary changes
• Visual search is also gaining grounds
• Embedded ads are the new in thing
• Personalization is the new buzzword
• Interactivity is redefining content generation
• Long-form content with specificity and pitch

Although these developments are creating waves in digital marketing, only time and constantly changing consumer behavior will influence its effectiveness.