Event outreach campaign for a global telco

To construct a successful outreach strategy for a telecom giant  

Project description     

 The company, a telecom giant with global presence, wanted to explore further opportunities to grow their company’s list of leads and further build their brand presence. With the target in mind, the company was overwhelmed with the road ahead.  

Problem Statement

The company had very specific goals in mind. After setting clear umbrella objectives, it decided to go beyond the traditional search engine optimization and social media engagement and aim for an active form of marketing.  

Solution  

 Team Callidient performed a situational analysis and designed an effective outreach strategy that is audience-focused. We put together a cost-effective event that allowed the client to easily enjoy increased interaction with existing and potential customers. It helped to humanize the company image and build personal relationships and make emotional connections. 

Results  

 The outreach strategy drastically added value and created memorable experiences that clearly demonstrate how much the company cares about its consumer and understands its market from an expert perspective.