Building up the profile of the company brand and improving its organic lead generation capabilities
Customer Issue
Our client is a testing and validation company that helps clients achieve product compliance and working across a wide range of industries, including Healthcare, education and automotive, around the globe. Callidient was tasked with building up the profile of the company brand and improving its organic lead generation capabilities.
Our Solution
- Onsite Optimisation
Technical improvements to the site structure and content
- Off-page Optimisation
Increased activity on Directory submissions, Social Bookmarking, Forum Marketing and Blog Commenting
- Content & Social
Increased activity across Twitter and LinkedIn
- Setting up Google Analytics
Solution framework
As with all new customers, an audit was conducted to ensure that any onsite technical SEO issues where highlighted and addressed. In addition to the identification and solving of technical site issues, Callidient employed a strategy to improve and/or refocus the content on the customer website. There was no Google Analytics event tracking used to report the lead generation capabilities of the site. Callidient repeatedly runs a technical audit review to identify the SEO problems and resolved them.
Key Outcomes
To measure the performance of the new SEO optimised website we made sure that upon uploading the content to customer site we annotated Google Analytics to make sure we could easily track the performance of the website. As a result of the SEO optimisation, content and social there was a significant increase in organic traffic, with a bounce rate reducing 10% across the site. Total leads for customer increased from a 5% growth in the organic lead generation.