Influencer marketing is a brilliant and effective way to connect and engage with your audience. However with the world changing rapidly and millions of consumers using social to make buying decisions brands are actively exploring new ways of engaging with…
Let’s understand our current ‘normal’ scenario where we spend most of our days wearing leisurewear, indulge in some binge-watching, and spend a good part of light hours a day on Zoom meetings. Though we don’t know precisely when “our new…
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Short for MMS, Managed marketing services is an umbrella term that encompasses a wide spectrum of services. It covers and combines standalone technologies, skills and human resources. It aims to develop, execute and manage the important elements of marketing plans….
Businesses today face the dual challenge of meeting IT demands and enhanced digital support while balancing faster and shorter business cycles and limited resources. Managed Service Providers at Callidient are specialists who live and breathe technology. They have battle-tested experience…
Online videos are very popular these days. That is because videos are one of the most effective content forms on the web. This visual medium is being used more and more on social media websites and all over the Internet….
Marketing and advertising are such critical business activities, that most businesses find it necessary to keep spending on these line items even when the business’ very survival is at stake. Naturally, many businesses have turned to outsourcing to cut costs. …
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