The worldwide marketing landscape is ever changing with emerging technologies and marketers need to ensure that they are tuned into the most up-to-date high tech trends that will have a strong impact on their business. There are a couple of advancements specifically that marketers need to give careful consideration to as they could bring the art of targeting clients to a completely new level

Of course, 2018 will see many new trends emerging, although some of them will truly be reiterations of some trends we have to seem to emerge across the last couple of years.

Here are some trends you need to follow and keep track of, to stay on top of your brand’s marketing competition. These areas open up powerful opportunities for marketers if they have the strategies.

Content Marketing

The moment customers log onto a company’s website then curates relevant content and offerings best suited to their needs. Also, the prospective customer could receive industry-specific case studies and customer testimonials. Certainly, the activity would enable businesses to pitch, based on market segmentation efficiently. Also, potential buyers need not be bothered by irrelevant content and clutter on the website that may delay their buying decision.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing strategies, as companies will vie for customers’ attention through channels and new-age smart devices.

Video marketing

While a focus on optimizing your content for Google is a smart play for any digital marketer, you’re missing out if you’re not considering how to get found on the world’s 2nd largest search engine YouTube  processes more than 3 billion searches a month and 100 hours of video are uploaded every minute also 6 billion hours of video are viewed every month.

Brands require video marketing strategy —Video needs to play a central role in your outreach and campaign efforts. In addition, video production has become vastly more accessible to marketing teams of any size. Production equipment is more cost effective Plus, for most social videos, the more simple and raw the video, the more authentic the content — and that’s what really matters to your audience.

 Multichannel Marketing

Multichannel marketing is based on the fact that customers have more choices than ever in terms of getting information on products and services. The spread of available channels, including the growth of email, social media, and mobile, the old ways of marketing, such as using print sources, telemarketing or broadcasting on radio and TV are no longer the sole focus of marketing departments. These methods are still present but are part of a bigger strategy that includes new media and evolves along with changing customer tastes and communication preferences.

With the right tools, ability, and data, marketing leaders can deliver personalized, real-time, multichannel engagements for growth. Multichannel marketing constitutes purposeful, mutually customer engagements, across digital and traditional customer touchpoints.

Conclusion

At Callidient, we track emerging technologies to help you transform disruption into business opportunity. Speak to us to learn about the emerging technology trends that can impact your industry.